Product Customization Done Right


Drive Commerce Customizer gives you the power to innovate, create, and sell the customizable and personalizable products your customers want most.

Everything you need

Done customizing? Check what your OMS would see.

Easy Product Imagery

Customizer integrates with leading imaging servers such as Adobe Dynamic Media, or use Drive’s built-in optimized rendering service. 360º views, static images, and view-angles are all supported and easy to manage.

Endless Customization & Personalization Options

Customizer’s modular architecture allows for virtually endless types of customization and personalization: text, engraving, custom images, colors, textures… if you can dream it up, Customizer can showcase it to your customer!

Seamless Storefront Integration

User logical branching and question-paths to ask follow-up questions to customers who answer a certain way. Segment quiz results by product-type or other factors. Offer one recommendation, or many – then order by newness, price, or any other factor!

Product Versioning & Inventory Tracking

Take the pain out of new product lines, materials or options with Customizer’s unique version-management capability. Track inventory at the color & material level to ensure you don’t oversell, or start selling too soon!

Fulfillment Made Effortless

Customizer provides detailed, print-ready build sheets or pick lists for your manufacturers as well as full build recipes that can be passed to downstream systems.

Your Customers Demand Personalization


Research shows that up to 30% of online shoppers are interested in customizing or personalizing the products they buy. Consumers who customize a product are more engaged with the brand, visiting the website more often and even offering higher New Promoter Scores™.


Many retailers do not yet offer online customization options due to the complexity involved in maintaining imagery, customization options, and fulfillment requirements. For enterprise-level retailers custom solutions are too costly to implement and too difficult to maintain.


We know what enterprise-level retailers need to create winning product personalization experiences and Customizer provides the tools, scalability, and control that retailers need to deliver an outstanding experience to their customers.

Built with developers in mind

Follow developer documentation to stay up-to-date with Customizer API and scripting updates.

View API documentation

Want to talk with an expert?

We’d love to chat with you about how product customization enhances your ecommerce experience.

Drive team is here to help

See it in action

Request the whitepaper