Find the Right Product Faster
Why force your customers to sort through endless product grids and confusing filter options? Cartographer is our guided shopping solution that mimics the in-store consultant and points your customers toward their ideal product through intuitive quizzes.
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See the Solution in Action
Cartographer at work for brands like yours
Want to give Cartographer a spin? Check out the Gift Finder Demo.
FootJoy
Industry
Sportswear
Solution
Cartographer
Highlights
Omnichannel experience
Merrell
Industry
Footwear & Apparel
Solution
Cartographer
Highlights
Mobile app & e-commerce site experiences
Ralph Lauren
Industry
Fashion Retail
Solution
Cartographer
Highlights
Salesforce Commerce Cloud Einstein integration
Why Cartographer?
Improved conversions
Higher engagement
Confident buying decisions and customer loyalty
Valuable data collection for remarketing
Fewer returns
Avoids decision fatigue
Empower Your Customers
Retailers like you are empowering confident buying decisions to achieve increased revenue and satisfaction.
On average, 13x ROI on the first Cartographer recommender
Established brands (with multiple recommenders) see an average 32x ROI
45% of consumers who engaged with recommenders add a product to their cart
Once engaged with a recommendation, consumers convert at 12%!
How Cartographer Does It
Leverage the in-person expertise of a seasoned store associate on your ecommerce storefront.
Customer-Centric Questionnaires
Leverage product data that exists in your catalog. Then, using this data, Cartographer weights and calculates recommended products based on the customer’s answers to questions specifically designed to guide them to the right product, in an experience totally driven by the user.
Improve Conversions
Increase conversion rate and shorten the path to checkout by building questionnaires that include top-of-mind questions your customers ask to make product purchases. Changes in seasons and trends? Cartographer's intuitive interface will help you revise, reorder and translate questions and answers to quickly adapt.
Know Your Customers Better
Consumer behavior data collected while navigating the tool, answering questions, and purchasing products provides a wealth of information for continuous improvement of the user experience. Use the data collected to gain more insight on what your customers want or don't want.
Gain Maximum Results
Use Cartographer's built-in capabilities to give your customers what they actually want.
Customize the Quiz Experience
Use logical branching and question-paths to ask follow-up questions to customers who answer a certain way. Segment quiz results by product-type or other factors. Offer one recommendation, or many – then order by newness, price, or any other factor! The best part is that no custom scripting is required.
Iterate and Fine Tune
Analyze and act upon a rich set of analytics data gathered by Cartographer, track everything from popular products to which answers lead to conversions. Easily copy and tweak recommenders to use with third-party split-testing software.
Powerful Tools for Top Results
Platform tools and configurations allow for increased flexibility and faster deployments.
Go Global
Each Cartographer instance can be easily updated and localized for international usage. Multi-currency, multi-language capabilities and analytics aggregation can all be quickly implemented for markets around the world.
Be Anywhere
The Cartographer API gives retailers the flexibility to offer product recommenders wherever their customers shop - ecommerce sites, in retail stores, on apps, or in marketplaces. Meet and delight customers no matter where they are.
More Product Insights
Once a customer engages with a product recommender, Cartographer includes detailed analytics about a customer's journey, tracking add to carts and purchases for any products that were interacted with while shopping the site.
Built with Developers in Mind
Follow developer documentation to stay up-to-date with Cartographer API and scripting updates.
Want to Talk with an Expert?
Let’s get in touch. We’d love to chat with you about how Cartographer can enhance your customer’s e-commerce experience.